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Content Creator Types With Examples
With the term “content creator” covering so many different disciplines, we’ve explored some of the most popular digital content creator types in greater detail below. Influencers Most popular platforms: Instagram, Facebook, TikTok, YouTube Influencers build a personal brand to attract followers and shape their opinions, behaviors and buying decisions. While influencers can be found in almost every niche, from science and technology to health and fitness, their ability to influence and engage with followers is a defining characteristic. The most successful influencers tend to be individuals that already have achieved fame in another field and they convert that into social media followings. Cristiano Ronaldo, for example, has built the largest following on Instagram thanks to his success on the soccer pitch. Some influencers have become famous purely from their internet personalities, however. The best example is Khabane “Khaby” Lame, a former factory worker who found success through lifehack parodies on TikTok. Any content creator who builds a large enough personal following is classed as an influencer. Bloggers Most popular platforms: WordPress, Medium, Substack These content creators regularly publish blog posts to inform, entertain and engage their audience. There are millions of blogs online today, with WordPress alone believed to host around 60 million unique blogs. The line between blogger and publisher can be hard to define, especially once a blog has achieved a certain amount of success. For example, Techcrunch began life in 2005 as a blog about dotcom start-ups, while Gizmodo started as a single-writer tech blog in 2001. Some estimates suggest the number of blogs is much higher at 600 million, but that comes down to how we define blogs. For example, if we include microblogging in the mix and count Tumblr’s more than 500 million accounts. In that case, we’d also need to include Twitter and Instagram, expanding the count into the billions. Vloggers Most popular platforms: YouTube, TikTok, Instagram Vloggers, a portmanteau of “video” and “bloggers”, tend to produce video content for social media networks and video hosting sites. Vloggers produce short and long-form content covering many topics, from lifestyle to health and fitness. Casey Neistat one of the most successful lifestyle vloggers on the planet, amassing more than 12 million subscribers on YouTube. On TikTok, meanwhile, #dailyvlog is at more than 38 billion views and still counting. Podcasters Most popular platforms: YouTube, Spotify, Apple Podcasts Podcasting is a versatile platform for storytelling and sharing knowledge and has grown in popularity thanks to its suitability as a supplementary activity. People listen to podcasts while commuting, exercising and working in much the same way they listen to music. Joe Rogan is the biggest name in podcasting, achieving fame from his show The Joe Rogan Experience that outstrips that from his work as a comedian, TV host or UFC commentator. Content Marketers While not commonly perceived as content creators, content marketers also fill this role for companies worldwide. Many of the biggest brands use blogs as content marketing. The companies hire a strategic content creator to help them come up with a comprehensive plan to achieve their specific goals. This individual produces content in line with the company’s brand values and as part of a broader strategy. One example is Etsy, which has an in-house content team dedicated to producing content that resonates with the eCommerce company’s audience. These creators can also serve as social media managers for brands, managing their online presence and maintaining audience engagement. Wendy’s is famous for giving its social media team unprecedented creative freedoms.
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